The most advanced and profitable personal
training sales system in North America.
Our Program
The Pro Fitness Program™ has been developed over a 20-year period by a team of industry veterans who have owned and managed fitness facilities. By working with over 60 different fitness organizations in North America and focusing exclusively on improving personal training departments, a revolutionary sales system has evolved that will immediately double to triple your PT sales in the first few months of operation.
The Pro Fitness Program™ will provide you with all of the tools and materials required to transform your personal training department into a massive revenue generating machine. From our classic 20 page fitness consultation journals which each of your members will receive, to our in club marketing and media kits and posters, our sales training manuals, DVDs and on line education material, your team will be fully equipped to present our program to every new and existing member. Then sit back and watch 30 - 40% of all of your new members purchase a PT package of anywhere from 12 to 144 sessions!
Administering the program will be a breeze with PFP Track, our leading-edge personal training department software. We provide you with the software you need to track results, manage clients and scheduling, and reward employees with a complete payroll solution. So get ready to save a tonne of time and money on administration. Read more about PFP Track.
In the current market, where growth in membership sales is becoming increasingly difficult, clubs are finding greater success by going deep not broad. IHRSA ranks personal training as the leading ancillary revenue source by far. If you're not generating more money per member and getting 15 - 20% of your membership base working out with a Trainer on a regular basis, you need to contact us right away. Stop just selling memberships and start selling education and results through the Pro-Fitness Program.
Contact us today to learn more or enter your email and contact information to receive a Free Business Consulting Report of your fitness facility valued at over $1,000.
Featured Club
Manchester, Massachusetts
The Manchester Athletic Club is a 120,000 square foot. multi-sport facility located north of Boston. The fitness facility is approximately 7000 square feet and they currently have over 3000 fitness members. The MAC has been a Pro-Fitness client since January of 2007.
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Latest Headlines
How Does the River Valley Club Define Success?
How do you define success? We all strive to be successful in our field but how do you know when you are successful? Also, how do you determine when your business needs to change direction? I'm pretty sure I know how to answer both of these questions. It's called bottom line profitability!
At the River Valley Club, we measure ourselves based on several things. Inreased personal training sales revenue from the past year, billable training hours and smiles on our member's faces; this all equates to improving people's lives daily. Oh, and by the way 1.8 million dollars in personal training sales in one year with 2000 members is pretty good also!! All of this has occured due to the number one personal training sales sytem, the Pro Fitness Program.
MOREBack End Marketing
What do you do if you're a Fitness Consultant or Personal Trainer and membership sales are down, it's the summer time and it's difficult to get members to come in for re-assessments, and you're having a problem achieving your monthly goals in terms of number of completed consultations?
First of all, I would make sure your Membership Reps and Club Manager are doing everything possible to market to as many different groups as possible at all times. My business consulting team wrote a series of marketing articles for Fitness Business Canada called "Who Are You Marketing To?", and you can access them at www.edgefitnessconsulting.com if you click on About Us and Edge Articles. There are so many examples of low cost marketing programs that will immediately have an impact on increasing membership sales.
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