Check out the August 2010 issue of People Magazine and turn to page 86 to see Master Trainer Chris Poljacik training his client, snowboarder superstar Kevin Pearce. Kevin was one of the few to have beaten snowboarder deity Shaun White but then in December sustained a serious injury to the heart of the brain that controls bodily functions, movement, memory, problem solving and decsion making skills.
Many of our PFP Trainers are familiar with the Movement Training Specialist (MTS) course and certification that Chris and his wife Jen Poljacik offer and teach throughout Canada and the USA. When an athlete of this caliber with this type of injury and his family made the decision to utilize the services of Chris to be an integral part of the rehabilitation process, it just confirmed to me again, how extraordinary this program is and how important it is for Trainers to know this information.
Contact us for more inforamtion on how your staff can work with Chris to attain their MTS certification.
Welcome to another edition of the Pro Fitness Program News.Click on the PDF below for July's top performances and pay close attention to the new faces in our Personal Trainer's Top 20 list.
This month we have a new number one Fitness Consultant from Phoenix Fitness' newest location in Stoney Creek Ontario. There's also a behind the scenes look at Pro Fitness President Jeff Russo's support of and particpation in the sport of bodybuilding.
As always we appreciate your feedback and comments so please take the time to enter some below. Click here to contact us and find out how your facility can easily dominate your market in personal training sales and retention.
In 1985 on a student budget, Jeff Russo hitchhiked across Canada and then down to Venice Beach California to see and experience first hand where his sub culture fitness heroes like Arnold, Franco, Sergio, Dave Draper and other iron legends trained. He spent several summers at beaches and hard core gyms throughout the States. Below is a picture of Jeff at 23 years of age in Wildwood New Jersey at Atilis Gym getting ready for a contest.
Jeff has never forgotten where his original inspiration for this industry originated. In 2004 he created a Fitness Hall of Fame for major contributors to the health and fitness industry in Canada and handed out the first award to 83 year old Mack Miya who opened the first ever health emporium in Toronto in 1946. Click here for more information on the career of this remarkable fitness icon.
On Saturday August 7th, Jeff attended the Neutron Fitness and Sports Canadian Championships for drug free bodybuilding in Oshawa Ontario. He was there to support his friend and sponsored athlete, 66 year old Michael Lanoue. Michael was Jeff's sales manager in the early 90's and a friendship was struck stemming out of a shared passion and love of bodybuilding. Michael who suffers from a rare blood disease where he no longer produces red blood cells, combined with diabetes and kidneys that are barely functioning, continues to train and compete earning respect from doctors and specialists who are amazed that he's still with us. Congratulations to Michael who took 2nd place in the Masters over 60 category and looks to compete again in November at the IDFA (International Drug Free Association) in Toronto.
Jeff will also be at the 2010 WBFF World Bodybuilding and Fitness Championships on September 18th at the Living Arts Centre in Mississauga Ontario. Pro Fitness Master Trainer Emily Sterling from Performance Health and Fitness in Chatham will be defending her figure championship, and we invite all of our Ontario clients to join us in supporting her quest to repeat as champion. She is trained by her husband and fellow Master Trainer Matt Stirling who has won numerous world championships.
The Pro Fitness Consulting Group could not be more pleased that we, with the cooperation of Can Fit Pro and the Pro Fitness Alliance, are planning an absolutely ground breaking opportunity for independent health and fitness business owners.
When: Aug 13th, 2010 10:30am
Where: Metro Toronto Convention Centre - Can Fit Pro Industry Convention and Trade Show
What: A Round Table Mastermind Networking Opportunity for independent health and fitness business operators just like you.
Agenda
10:45 - Can Fit Pro Opening Ceremonies
12:30 - Owners Round Table and Networking Meeting featuring a head table of top industry veterans including Small Business Marketing Guru Jon Johnson, Fitness Business Canada Editor Stephen Longwell, Fitness Industry Council Executive Director Brian Gilbank, Pro Fitness Consulting President Jeff Russo, Owner of Access Fitness Geoff Del Grande and Owner of The Fitness Firm Kelvin Galbraith. Room 710 South Building Metro Toronto Convention Centre.
As you can see, this is going to be a tremendous opportunity for health and fitness operators to come together, learn secrets and best practices, and provide an open environment to help ensure a properous and diverse fitness industry into the future. Click here to register. Only 15 spots remaining!
Click on the PDF below for June's edition of the Pro Fitness Program News. You don't want to miss the marketing and management tips from the team at the Fitness Firm in Burligton Ontario. We thank the club for sharing many of their strategies that took them to over $50,000 in personal training sales last month.
Future newsletters will continue to feature staff, statistics and tips from more than 30 independent fitness clubs that are continuing to produce record sales with our system. Please post a comment or question below and one of our Business Consultants will be sure to respond.
Pro Fitness Program users click on the PDF below to read up on all the latest articles and sales stats for the month of May.
The May issue features articles on how to use your PFP tools to increase fitness consultation show ratios and improve the quality of your appointments.
Check out the newest fitness clubs that are now a part of our organization and enjoy the story of PFP Business Consultant, Vince DelMonte, and his upcoming June wedding.
Contact us with any questions or suggestions for our upcoming newsletters or please leave a comment or question below and we will post a response within 24 hours.
July 2010 PFP News
