The Longfellow Health Clubs (Natick & Wayland, MA) have been servicing Boston area tennis and fitness enthusiasts for decades with a focus on mind, body, well-being, and community. Because they are co-owned by tennis legend Laury Hammel the perception might be that the club's focus is exclusively on that one sport.
Because conditioning is a key component of tennis, and because the club has a robust fitness membership, ownership decided to implement the Pro Fitness Program (6 years ago) and has never looked back.
Though March did not produce a high volume of new memberships, the personal training department produced $97,000 in 1 to 1 personal training revenue!! This has such a positive impact on ensuring that club members are receiving proper education and support and are able to maximize results and membership usage. These members will not only improve their performance in extra curricular activities like tennis, but will have a far better quality day to day life.
"Our decision to implement this program was twofold: we needed a structured program for the member simply interested in improving their overall fitness, and we wanted to offer our athletes a results based program that would improve their performance. The revenue derived from this program has exceeded our expectations, and I would highly recommend this program to any club owner who wants to provide full time rewarding careers for their Trainers while tremendously improving their membership experience and retention." - Myke Farricker, co-owner - Longfellow Health Clubs