Posted June 26, 2014
in News, Blog
Welcome to the May edition of the PFP News. Click on the PDF below to see how your club compared to other Pro Fitness Program Centers. In this month's issue we discuss the need for Fitness Consultants and Trainers to increase their role in terms of working with existing members and promoting their services outside the club. In addition, we break down the key components of the Member Assistance Session and announce some new updates to our PFP Track software.
May 2014 PFP News (.pdf, 807.2 KB)
Posted June 12, 2014
in News, Blog
In 2013, The Pro Fitness Program started to explore ways to improve their fitness consultation and assessment process. The goal was to produce the most current and relevant assessment data to equip club members with the evidence and knowledge to improve their health and well being. As a company that has built its entire business on the core value that fitness club memberships only get members access to space, time and equipment, and not education, results and knowledge, it was imperative to upgrade our assessment standards to remain on the cutting edge and the leaders in results based fitness.
After a lengthy search in both the U.S. and Canada for the leading authority in exercise physiology and research, we were fortunate to acquire the services of James Manson. Mr. Manson earned a Bachelor of Arts Degree in Kinesiology and Health Sciences , and a Master of Sciences in Exercise Physiology from York University. He has currently just completed his PHD in Exercise Physiology at York. James is also the Senior Exercise Physiologist at the Cleveland Clinic in Toronto Canada and has extensive experience as a Fitness Consultant and Fitness Director assessing fitness club members and prescribing evidence based solutions and programs.
In 2014, James began the process of developing a new assessment software tool for The Pro Fitness Program. Up to this point our consultation data was based on performance standards that rated clients in comparison to normative data in the their sex and age group. For example assessments like push ups, sit and reach and the vertical jump test were evaluated in terms of below average, fair, good and excellent, and based on how many could be completed, how far someone could stretch or the distance someone could move their weight from point A to B. The biggest change in the new assessment comparitive data is a move entirely away from performance based ratings to how the various screens relate to health benefits and risks.
This is a major step in terms of The Pro Fitness Program's mission towards moving more and more towards the medical fitness model. As the leaders in this approach back in 1998 when the company was founded, we were the first organization to require a paid for fitness consultation with the purchase of a membership. In other words, we believe that we have a moral obligation as fitness business professionals to educate and sell clients something that actually works and gets them long term solutions. This new shift in relating the various assessment screens to low or high health risks speaks more to our demographic of clients who seek out help and information, and want to educate themselves in terms of solutions for a better quality life that extend far beyond esthetics.
As James is fond of saying, exercise is medicine, and in the current age where insurance companies are looking at areas like body composition and cardio vascular health to reduce insurance premiums, the new PFP assessment software and protocols will be the gold standard for providing evidence based data that will determine the ideal prescription to improved health benefits and reduced premiums. Most individuals are very familiar with investing in and tracking the performance of the Retirement Savings Plans, be it their 401(k) in the States or the RRSP in Canada. Yet how many have considered, making an investment in or tracking their RFP - Retirement Fitness Plan!
If you are a member of a Pro Fitness Program facility, book an appointment with one of their Fitness Consultants to determine what areas of your fitness put you in a higher health risk category and what areas you need to start working on. Even if you have had an assessment in the past, this is an entirely different focus and we have added in a serious of new assessments as well as a series of unique screens for senior populations. The new program will provide you with comparative data and charts over 4 different assessments conducted every 90 days. There is no pass or fail, and your initial assessment will simply be a benchmark to determine the best possible plan to getting you to improved and optimal health over a realistic period of time. Therefore, we highly recommend the annual consultation with four 90 minute consultations over the year, as the best investment you can make in the facility.
Click on the PDF below for a list of what is included in your Annual Health Related Fitness Assessment
Health Related Fitness Assessment (.pdf, 187.3 KB)