Welcome to a double issue of the PFP News for June and July. Click on the PDF below to find out how your club and staff compared to other Pro Fitness Program Centers. In this month's issue, we take a look at a new excting feature in PFP Track allowing members to receive their consultations journals through our software. In the marketing tip of the month, we discuss how to access expired PT clients and to use a 3 letter writing campaign to get some of those clients back. Lastly, we look at the effectiveness of testimonials to help members move along the decision making cycle in order to commit to changing their lifestyle by examining the book Changing for the Good by Dr. James Prochaska.
June July PFP News 2014 (.pdf, 1.2 MB)(Read More)