Latitude Sports Clubs (Salisbury, MA) is a large multi-purpose facility that has been servicing Massachusetts and New Hampshire area fitness enthusiasts for nearly 30 years. Over the years the club has undergone numerous renovations and expansions and has continuously been recognized for excellence by winning several "Best of Boston" awards.
Although the club has every possible amenity a member could ever want they decided they needed a structured personal training and assessment program that would distinguish their club from their competitors. Their goal was to provided their fitness staff with as many enthusiastic clients as they could service, improve membership retention, get members improved and lasting results, and of course add greatly to their financial bottom line.
Summer is a very busy time for the club as it is located in a bustling seaside vacation community,. September, on the other hand has traditionally been a transition month as the community reverses back to typical suburban normalcy. The Pro Fitness Program was implemented earlier this year and the club just experienced their best September training month ever!
Over $60,000 in 1 to 1 training revenue. The club's Fitness Consultants collectively registered 30% of all new members on a personal training package.
"One of the things that we love about the program and what greatly distinguishes itself from all others is that it has a position dedicated strictly to assessing and prescribing personal training. The success of the program relies on different departments to introduce the program (Membership) and obviously another to service it (Personal Trainers). The incentivized compensation for all departments is what ensures success along with the active involvement of our dedicated PFP club consultant." - Stephanie Bearse - Fitness Director, Latitude Sports Club Salisbury