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Latitude Sports Clubs Excel with the Pro Fitness Program

Posted October 17, 2017 in News, Blog

Latitude Sports Clubs (Salisbury, MA) is a large multi-purpose facility that has been servicing Massachusetts and New Hampshire area fitness enthusiasts for nearly 30 years. Over the years the club has undergone numerous renovations and expansions and has continuously been recognized for excellence by winning several "Best of Boston" awards.

Although the club has every possible amenity a member could ever want they decided they needed a structured personal training and assessment program that would distinguish their club from their competitors. Their goal was to provided their fitness staff with as many enthusiastic clients as they could service, improve membership retention, get members improved and lasting results, and of course add greatly to their financial bottom line. 

Summer is a very busy time for the club as it is located in a bustling seaside vacation community,. September, on the other hand has traditionally been a transition month as the community reverses back to typical suburban normalcy. The Pro Fitness Program was implemented earlier this year and the club just experienced their best September training month ever!

Over $60,000 in 1 to 1 training revenue. The club's Fitness Consultants collectively registered 30% of all new members on a personal training package.

"One of the things that we love about the program and what greatly distinguishes itself from all others is that it has a position dedicated strictly to assessing and prescribing personal training. The success of the program relies on different departments to introduce the program (Membership) and obviously another to service it (Personal Trainers). The incentivized compensation for all departments is what ensures success along with the active involvement of our dedicated PFP club consultant." - Stephanie Bearse - Fitness Director, Latitude Sports Club Salisbury


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New Pro Fitness Program Club on Pace for 600K

Posted October 10, 2017 in News, Blog

How does your club measure up?

Max Gellert opened his brand new 12,000 square foot women's only club in mid January. He designed his club, Blush Fitness (Overland Park, Kansas) so it had the physical appeal and equipment that members expect from a new club. He heard about the Pro Fitness Program during the planning phases and wanted a results based program that his members would embrace and one that would make recruiting trainers that much easier. He heard the revenue numbers it produced for other clubs across the country so he set his expectations fairly high. 

The Pro Fitness Program has exceeded their goals and expectations as they have sold over $202,000 (1 to 1 training) in just their first 4 months! The club is on pace to do over $600,000 in year one and expect to do substantially better in year two. 

"I've been a club owner before but never had a structured program like this to work with. We are enrolling over 30% of all members in 1 to 1 training which is something I never thought possible. Implementing this program was the best decison we ever made!" - Max Gellert, Owner -Blush Fitness

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