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Pro Fitness Program Newsletter March 2019

Posted March 02, 2019 in News, Blog

The Pro Fitness Program Newsletter makes a grand return this month. Our last issue was released December 2016 after almost 15 years of regular circulation. The old PDF version has now been replaced with a new digital format. The new platform allows for more current and impactful methods of teaching and sharing information like video. 

The newsletter will circulate 4 - 6 times per year. We are asking our clients to provide us with questions for the Q and A section as well as any stories or feature articles on a staff member that they would like featured.

In this month's issue we discuss some major updates for our company and outline the various on line training and in person conference opportunities. There is a feature article on our newest client Gold's Gym in Camp Hill and Linglestown PA as well as some new videos on the consultation program. Click here to access the newsletter. 

PFP News March 2019

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Gold's Gym Off to a Great Start with the Pro Fitness Program

Posted January 18, 2019 in News, Blog

In December Pro Fitness Business Consultants Al Tassel, Chris Acker and Jeff Russo helped implement the Pro Fitness Program at 2 Gold's Gyms in Linglestown and Camp Hill Pennsylvania. The clubs are owned by Jim and Dianne Czupil and our located on the outskirts of the State's Capitol Harrisburg. 

The Lingletown location is fully renovated and is a stunning facility. All 3 PFP Business Consultants indicated that it was one of the most impressive clubs that they've had an opportunity to work in.  Plans are underway to upgrade the Camp Hill site. 

The clubs are fully committed to bringing the best fitness consultation program to their market to ensure the best long term success for their members. On top of their investment in the Pro Fitness Program they purchased 2 Styku body scanners which provide members with the most accurate and detailed body comp screening in the industry. Styku has recently become a preferred vendor of the PFP and we are excited to have this incredible tool as part of our extensive 60 minute consultation. 

Both clubs are off to a fantastic start with almost 100 fitness consultations booked over the first two weeks of the launch of the program. The clubs have a team of 3 Fitness Consultants who have past experience in the industry, but are embarking on a new career path with this position. The training was so well organized by the club and the staff was a pleasure to work with. Members are already benefiting from this educational, prescriptive based approach and a few have invested in one on one training 3 X per week over all of 2019. 

Golds Gym Linglestown Lobby

Golds Gym Linglestown Cardio

Golds Gym Linglestown Group Ex

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Norm Cates' Club Insider Features Pro Fitness Program

Posted June 19, 2018 in News, Blog

The cover story for the October 2017 issue of the Club Insider featured an in depth article on the Pro Fitness Program (See PDF below). The article discusses the 20 year history of the company and program as well as the philosophy and core values that have remained unchanged over that period of time. There are several interviews with members of the PFP team that uncover the unique elements of the system and what it takes to be a successful client. 

Our company would like to thank Club Insider founder Norm Cates for his support and congratulate him on his recent award at IHRSA for his incredible 25 year contribution to the industry. Below is a picture from IHRSA 2017 with PFP Business Consultant Al Tassel on the right and Norm. 


  Club Insider Feature 2017 (.pdf, 1.7 MB)


Norm Cates and Al

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Longfellow Clubs Top $97,000 in March Personal Training Sales

Posted April 16, 2018 in News, Blog

The Longfellow Health Clubs (Natick & Wayland, MA) have been servicing Boston area tennis and fitness enthusiasts for decades with a focus on mind, body, well-being, and community. Because they are co-owned by tennis legend Laury Hammel the perception might be that the club's focus is exclusively on that one sport. 

Because conditioning is a key component of tennis, and because the club has a robust fitness membership, ownership decided to implement the Pro Fitness Program (6 years ago) and has never looked back.

Though March did not produce a high volume of new memberships, the personal training department produced $97,000 in 1 to 1 personal training revenue!! This has such a positive impact on ensuring that club members are receiving proper education and support and are able to maximize results and membership usage. These members will not only improve their performance in extra curricular activities like tennis, but will have a far better quality day to day life. 

"Our decision to implement this program was twofold: we needed a structured program for the member simply interested in improving their overall fitness, and we wanted to offer our athletes a results based program that would improve their performance. The revenue derived from this program has exceeded our expectations, and I would highly recommend this program to any club owner who wants to provide full time rewarding careers for their Trainers while tremendously improving their membership experience and retention." - Myke Farricker, co-owner - Longfellow Health Clubs

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Pro Fitness Program Consultants Attend IHRSA 2018

Posted April 09, 2018 in News, Blog

Pro Fitness Program Consultants were sharpening their skills at the 2018 IHRSA Conference in San Diego. The Pro Fitness Program is the the only consulting company and system in the fitness industry that focuses exclusively on 1 to 1 personal training. Clubs throughout North America that utilize this program drastically increase PT revenue, improve member retention, and because of the structured sales and service system, easily recruit and retain quality fitness professionals for the facilities. 

It's no wonder that clubs utilizing the program experience unparalleled success, as five of the company's in-club consultants (pictured below) possess nearly 130 years of combined industry experience including club ownership and management. Even with such experience and knowledge, the company recognizes the value of on-going education, which is why attending IHRSA is an invaluable and necessary experience. Pictured left to right: Al Tassel, Sharon Tassel, MaryBeth Bradley, Jen Poljacik and Anthony Janicas. 



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River Valley Club 2.4 Million in 1 to 1 Training Sales

Posted January 22, 2018 in News, Blog

Like most clubs the River Valley Club (Lebanon, NH) could never figure out how to make significant revenue from their 1 to 1 training program. Their highest yearly total was just $69,000 but that was before they heard about a  relatively new consulting company based out of Toronto, Ontario that focused on one thing: 1 to 1 personal training. 

The year was 2000 and the consulting company they discovered was founded in 1998 by respected industry veteran Jeff Russo. The club took a leap of faith with Russo's Pro Fitness Program and PT sales have skyrocketed ever since. 

In 2017 the River Valley Club produced an outrageous 2.4 million in 1 to 1 training sales and remains the signature club that all facilities in the Pro Fitness Program network try to emulate. The club, which recently underwent an extensive renovation has over 2500 members, 35 full time Trainers and boosts a PT member penetration rate of over 35%.

Here is what the club accomplished over the last 4 months of 2017.


  • Gross 1 to 1 PT sales of $202,500
  • Actual cash sales of $203,000 (includes new, renewal and PT receivables)
  • All achieved on 73 adult memberships sold 


  • Gross 1 to 1 PT sales of $218,000
  • Actual cash sales of $205,000 (includes new, renewal and PT receivables)
  • All achieved on 130 adult memberships sold

  • Gross 1 to 1 PT sales of $210,000
  • Actual cash sales of $194,000 (includes new, renewal and PT receivables)
  • All achieved on 70 adult memberships sold

  • Gross 1 to 1 PT sales of $307,000
  • Actual cash sales of $294,000 (includes new, renewal and PT receivables)
  • All achieved on 43 adult memberships sold

"We never imagined when we implemented this program that we would perform to this level. We started out with a handful of Trainers, followed the process to a tee and grew substantially every year. Implementing the Pro Fitness Program was the best thing we ever did as we have 1 to 1 training figured out. I would highly recommend this program to any membership based club"
Jen Poljacik - CEO, River Valley Club

Jenn and Jeff

Jennifer Poljacik receiving the PFP Club of the Year award from Jeff Russo


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