How do you define success? We all strive to be successful in our field but how do you know when you are successful? Also, how do you determine when your personal training business needs to change direction? I'm pretty sure I know how to answer both of these questions. It's called bottom line profitability!
At the River Valley Club, we measure ourselves based on several things. Inreased personal training sales revenue from the past year, billable training hours and smiles on our member's faces; this all equates to improving people's lives daily. Oh, and by the way 1.8 million dollars in personal training sales in one year with 2000 members is pretty good also!! All of this has occured due to the number one personal training business system, the Pro Fitness Program.
When we first started with Jeff Russo and his personal training sales system 9 years ago, we were grossing just over $60,000 a year. I laugh out loud when I hear that number today. The tipping point for us came after just one year with the Pro Fitness Program going from $69,000 to $215,000. In year 3 we grossed $407,000 in personal training sales, and in year 4 an amazing $765, 000 again with only 2000 members. Yes, these are real numbers from our personal training department and you can call me or the owner Joe Asch to confirm anytime you like.
The Pro Fitness Program is the answer to selling personal training. They have developed a system that drives quality service and personal training sales. The program helped us change our culture here at RVC from being a facility that sells health club memberships to a health club that now sells results and relationships. Due to a shift in our philosophy, we have become a leader in the indsustry in personal training sales. We truly believe that everyone can and will benefit from working with a personal trainer.
Working closely with Jeff and his team of Fitness Business Consultants over the past 9 years has been a wonderful experience. From Sean Walpole, to Vince Delmonte to James Manson, the Pro-Fitness Program team has kept it fresh and exciting and has provided a variety of training and business experience. Not only has RVC grown and developed as an outstanding personal training business, but with the growth of the Pro Fitness Program, my husband Chris Poljacik and I have developed the PFP's number 1 approved personal training certification -MTS (Movement Training Specialist)
The MTS certification provides Trainers with the knowledge they need to keep renewals high and keep clients coming back. Last month our Trainers combined renewals and floor sales to produce $130,000. How many clubs can count on their team to deliver this level of personal training sales on a consistent basis? For more information regarding MTS please visit our web site at www.mtspecialist.com.
MTS is offering a Level 1 certification at the River Valley Club, Hanover, NH. Sept. 26th and 27th. Space is limited so you should sign up on line today to reserve your spot. If you're an existing Pro Fitness Program client ask for your preferred vendor discount.
Jen Poljacik
RVC Fitness Director/Co-owner MTS/Business Consultant Pro Fitness Program
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