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Displaying posts 7 - 12 of 127 in total

Best in the World in Personal Training Sales

Posted April 09, 2017 in News, Blog

Very few people or companies can make the claim to be the best in the world at anything. Others attempt to do so without having actual numbers and clients to back them up. In my case there is no question that my company is the very best in the world at teaching and supporting private independent fitness clubs to sell and make profit at 1on 1 and partner personal training. 

Since 1998 we have worked with hundreds of health club organizations across North America and continue to be the only consulting company to focus exclusively on 1 on 1 and partner personal training. All aspects of our program including purchases, performance, scheduling and payroll are facilitated by our customised web based management software. And best of all our club owners average well over 35% real profit margins. 

I personally challenge any business consultant or company to produce a system or individual that can make fitness clubs more money in personal training and create more full time PT positions. Since 1998, we have been focusing solely on PT Sales systems for private fitness club operators.  I have done nothing but establish myself as the best in the world in one on one personal training sales, developing full time financially rewarding careers for Trainers, leading clubs to over 50% of total revenue from PT sales and creating the most consistent and largest profit margins for facilities regardless of location or demographic. It takes laser sharp focus and longevity to be the best at anything, as well as a God given skill set that gets expressed in an environment of passion and purpose. 

Jeff Russo - Owner Pro Fitness Program

Best in the World!




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Personal Training Newsletter Oct to Dec 2016

Posted January 10, 2017 in News, Blog

Welcome to the final edition of the Pro Fitness Program Newsletter for 2016. Click on the PDF below to read all about the latest news and developments. In this edition we draw attention to the new Federal Labor Standards Act and review some of the elements from our webinar by Jen Poljacik and Cathy Pelton.

In our Marketing Tip of the Month, we look at a recent door hangar campaign by RPM Fitness in Toronto. We finish up our Leadership series and discuss an interview and hiring strategy that was recently employed at Bao Fitness. 


October -Dec PFP News (.pdf, 1.1 MB)

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Personal Training Newsletter September 2016

Posted November 01, 2016 in News, Blog

Welcome to the September edition of the Pro Fitness Program Newsletter. Click on the PDF below to find out the latest information and developments. Be aware that we have created a new password to open the document. You should have received this information from your PFP Business Consultant. In this edition we look at how to reach out to former PT Clients. Read about how to effectively use the new features in PFP Track and get all the latest updates on club performance. 


September 2016 PFP News (.pdf, 257.7 KB)

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Personal Training Newsletter August 2016

Posted September 15, 2016 in News, Blog

Welcome to the August edition of the Pro Fitness Program Newsletter. Click on the PDF below to read about some exciting updates and changes to our PFP Track operating software and training materials. We continue with our marketing tip of the month and leadership training. Please email your PFP Business Consultant if you do not have a password to open the newsletter.


August 2016 PFP News (.pdf, 975.7 KB)


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Personal Training Newsletter April 2016

Posted May 19, 2016 in News, Blog

Welcome to the April edition of the Pro Fitness Program Newsletter. Click on the PDF below to read about our leadership and marketing tips of the month. In this month's issue we have a feature on of our newest facilities the Franklin Athletic Club in Michigan. In addition, we take a look at a report in PFP Track to better manage your Membership Reps in the consultation process. 


April 2016 PFP News (.pdf, 1023 KB)



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Pro Fitness Leadership Training Seminar

Posted March 31, 2016 in News, Blog

We are pleased to announce that Pro Fitness Program President Jeff Russo will be conducting a series of leadership training seminars starting April 1st. This service will be made available to all of our Comprehensive Co Management clients. Each seminar will be 90 minutes in length and start at 11AM EST on the Fridays of April 1st, June 3rd, August 5th, October 7th and December 2nd. 

The goal of this workshop is to challenge and equip our owners and managers to reflect on where they are in terms of their leadership level and to outline and provide examples of the stages and process of developing into a high level leader. 

No matter how effective our business operating systems are, the greatest stumbling block to customer service and business growth is a lack of effective leadership. The failure of so many owners and managers in the business world, to attain followers who want to serve and produce because they are inspired by a shared vision and by a leader who exemplifies the qualities of a servant leader, is at the heart of their failure to grow.

For more information on the course materials that you need to order and to get a personal invite to this series please email  

"A leader is great not because of their power, but because of their ability to empower others. You can love people without leading them, but you cannot lead people without loving them."


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