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Personal Training Newsletter April 2013

Posted May 22, 2013 in News, Blog

Welcome to another edition of the Pro Fitness Program News. Click on the PDF below to see how your club compared with other Pro Fitness Program Centers. Please note that there is now a minimum requirement of $5,000 in sales to be included in the FC stats section. 

In this months' issue we take a look at how the Personal Training Demo is making a big impact on club performance. Find out which Membership Coordinator made the transition to Personal Training and how they are quickly growing their client base. Read about the latest MTS Certification course and how certain PFP Clubs are taking their education and training to the next level and seeing the results in their bottom line.

 

April 2013 PFP News (.pdf, 349 KB)

 

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Personal Training Newsletter March 2013

Posted April 29, 2013 in News, Blog

Welcome to another edition of the Pro Fitness Program News. Click on the PDF below to see how your club compared to other Pro Fitness Program Centers. 

In this month's edition we look at the importance of understanding the core values of the PFP and incorporating that message into the way the club conducts business. In addition, there is a feature about taking the Member Assistance Session to another level and the importance of having set hours in peak hours for fitness consultations. Check out IHRSA's top trends in their 2012 Profiles of Success. 

 

March 2013 PFP News (.pdf, 317.3 KB)

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Personal Training Newsletter February 2013

Posted April 01, 2013 in News, Blog

Welcome to another edition of the Pro Fitness Program News. Click on the PDF below to see how your club compared to other Pro Fitness Program Centers. 

In this month's edition we feature our Award winners from 2012 in the categories of Club of the Year, Fitness Consultant of the Year and Trainer of the Year. Congratulations to all of our winners and we look forward to handing out the awards at our Business Conference at Cedardale Health and Fitness in August. 

 

February 2013 PFP News (.pdf, 869.6 KB)

 

 

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Laconia Athletic & Swim Club Produces $100,000 in Personal Training Sales

Posted February 25, 2013 in Blog, News

The Laconia Athletic & Swim Club in Laconia New Hampshire started with the Pro Fitness Program in May 2011. They are a 25,000 square foot facility with just over 1200 members. Their best previous month in personal training sales was $12,396 and their best overall year was $108,547. In their first full year with the Pro Fitness Program in 2012 they did a remarkable $386,439. 

I hope that the club's members get an opportunity to read this blog and appreciate the amount of work and commitment from the staff and ownership to deliver this educational based service driven program. Owners Tom and Lori Oakley has been  strong supporters of our philosophy and core values from the start and believe their members are now getting a real chance at achieving long term measurable results. In the process, more jobs have been created to meet the demands of fitness consultations and personal training. Staff are finally able to attain financially rewarding positions and work full time in the industry of their choice. That is just more good news for the community and members of Laconia Fitness. 

At the end of last year the increased exposure of members to education, results and knowledge produced some incredible results. The Pro Fitness Trainers of the Year Jay Londer completed 1769 one  hour personal training sessions. Think of the incredible impact on the lives of these members and think of the benefit to the entire community in terms of increased productivity, reduced health care costs and increase quality of life. Beacuse the club has taken such a strong stance on not allowing anyone to purchase a membership without undergoing a full fitness screening and consultation, they have become the first organization in their market to provide a real truthful solution to the age old problem of health clubs simply selling memberships and not getting results.

At the end of last year, because of the increased demand for the program, the organization brought on Denise Ploof to manage the department and the job position of Fitness Director for the Pro Fitness Program was totally redesigned. The new focus and commitment of Denise to the improvement of her Fitness Consultants and Trainers led to the biggest month in company history with $101,444 in total PT sales for the month of January. I guarantee that this organization will be the leaders in their market for years to come and be known as the leaders in personal training and results. 

 

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Personal Training Newsletter January 2013

Posted February 25, 2013 in News, Blog

Welcome to another edition of the Pro Fitness Program News. Click on the PDF below to see all your club's statistics for January and how you compared to other Pro Fitness Program clubs.

In this month's edition we take a look at how to better present and sell the consultation program. In addition, we have a check list outlining the best tips for setting up and conducting a PT Demo. Find out which club crossed the $100,000 sales mark for the first time in history.

 

January 2013 PFP News (.pdf, 359 KB)

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Personal Training Newsletter December 2012

Posted January 21, 2013 in News, Blog

Welcome to another edition of the Pro Fitness Program News. Click on the PDF below to see all your club statistics for December and how you compared to other PFP clubs.

In this month's edition we look at some of the past highlights from 2012 and prepare for our upcoming awards edition in January. In our PFP Tips of the Month section we discuss the importance of focusing on Member Assistance Sessions at the start of the year when our clubs are at their busiest in terms of member workouts. In addition, we discuss how to increase consultation appointments.

 

December 2012 PFP News (.pdf, 629.4 KB)

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