The Pro-Fitness Program is available and truly accessible to fitness companies of all sizes and scopes. Whether you own a large footprint multi-sport complex or a small Personal Training Studio, the world's leading fitness club operating system is a perfect match for your fitness company. Please contact us for further details and pricing information (see programs below).

Regardless of which program you choose, remember that you maintain full ownership and we utilize your existing staff. Your club continues to have full financial control of all transactions. You can start any of these programs with as little as one monthly payment and will be generating an immediate increase in revenue to more than cover your monthly payments.  


Guide to Implementation

 The Pro Fitness Program pre-launch process is a collaboration between the club and the in-club consultant. Most organizations appoint one or two individuals to communicate regularly with the club consultant .

Once the agreement has been executed the club begins the pre-launch process immediately. Because the program has been designed for clubs of all sizes, price points and models, the pre-launch phase can vary in time but typically takes 6 weeks. 

Although the implementation of this program has been perfected over a 20 year period every health club organization has specific requirements and challenges. Therefore the following should be used as a general guideline to understanding the pre-launch process. 


  • After complete analysis of the club's organizational structure the club consultant creates a detailed pre-launch outline that best suits the needs of that club. 
  • Existing team members are evaluated to ensure that club has quality individuals suited for the new key Fitness Consultant role In addition, trainers and membership reps (if applicable) are evaluated to ensure that they are the right fit for the program. If additional hires are required (often the case due to increased volume of clients) then the in-club consultant assists management with the process. The Pro Fitness Program offers detailed human resource materials which have proven to make staff recruitment a painless process
  • Fitness consultation and assessment rates are established ($29-$99) which vary based on club's philosophy, culture and price point. 
  • Personal training rates (60 minute, 30 minute, partner etc.) are discussed and appropriate rates and financing are established for that individual club. Rates and programs for existing personal training clients will also be discussed (many existing pt clients are grandfathered in) to ensure their transition into the Pro Fitness Program is seamless. 
  • Personal Trainer and Fitness Consultant compensation will be discussed as they relate to various levels (entry, mid, senior and master). Compensation is directly influenced by the proposed personal training rates and commissions. The Pro Fitness Program utilizes unique graduated session rates to encourage renewals and retention. All compensation is easily tracked with our PFP track software
  • Once the personal training rates and compensation have been agreed upon the club consultant presents the profit margins to club management for approval. The Pro Fitness Program team then builds the custom database in our PFP Track on line software. The initial in club training dates (8 days) are finalized. 
  • Human resource materials for fitness consultants, personal trainers and membership coordinators are sent directly to the club and distributed to all new and existing staff. Links to training videos in the software are provided to prepare for in club training. 
  • New print materials or modifications to existing club literature are discussed along with the best marketing options for the program.
  • In club training begins and the club launches the program "live" shortly thereafter. 



Co - Management Program

The majority of our PFP Clients choose this option for ongoing support and more hands on management during the initial pre launch, initial consulting term and ongoing years. This full service installation will ensure that your organization will attain the highest level of performance in the shortest amount of time and continue to improve year upon year. 

  • 8 days of in club consulting during the first year.
  • 6 days of in club consulting during year 2 and each year thereafter. 
  • PFP Track web based software systems and upgrades.
  • Access to all marketing and print materials (extra fees for printing and shipping).
  • Access to all training videos (web based and other).
  • Access to all Human Resource forms (job postings, job descriptions, pay structures).
  • PFP Sales Training and Systems Manuals.
  • Additional days of in club consulting available at $1,000/day.
  • Assistance with interviews regarding all PFP personnel (either by phone or in person).
  • Business plans and projections for your personal training department. 
  • Free access to all Go to Meeting webinars.
  • Unlimited phone and email support for the lifetime of the agreement.
  • Exclusivity agreement in your market.
  • Consulting support on Membership Systems and Sales for lifetime of agreement.

Standard Program

For the company that is strong in implementation and has top level management in place, you can receive all training on line. This includes:

  • 8 Hours of phone support to set up the program.
  • Pre Launch Check List and on line support to initiate the program.
  • PFP Track web based software systems and upgrades.
  • Access to all marketing and print materials (extra fees for printing and shipping).
  • Access to all training videos (web base and other).
  • Access to all Human Resource forms (job posting, job descriptions, pay stuctures).
  • PFP Sales Training and System Manuals.
  • Additional days of in club consulting available at $1,000/day.
  • 1 Hour Performance Evaluation and Operating Notes at the end of the first full month. 


Phoenix Fitness achieves Highest Single Day Personal Training Sales - $79,772!
River Valley Club 2000 Members - $2.7 million US annual PT Sales!
Cassie Armstead at the River Valley Club makes Largest Single PT Package Sale - $10,584
PFP Track, our leading-edge software package, tracks every detail of your PT department - online. Read more.
Matt Verboom records the highest PT Renewal Sale at 300 sessions for $13,500
RVC's Wayne Burwell completes 239 PT One Hour Sessions Trained in a single month!
PT Dept Single Month Renewal Sales $196,341 -Athletic Club Guelph
Highest Single Month Sales by a Trainer -Christian Stoneman - Athletic Club Guelph -$42,566!
Highest Annual PT Sales 2.7 Million -River Valley Club 2017
$251,000 single month PT sales -Phoenix Fitness 2009
2,084 Sessions Trained in 2009 - Matt Verboom Athletic Club
Single Month FC Sales $69,849 Susan Burr Pumps Real Fitness for Women
2015 Annual Fitness Consultant Sales Record Susan Burr $430,872
$900,000 in PT Sales in 2015 for 12,000 square foot Pumps Real Fitness for Women
Opti Life Kansas $143,000 in PT Sales in New Club Opening Pre-Sales March 2018!
Northeast Fitness Quincy $159,776 in PT Sales 1st Month May 2018

Latest Headlines

Pro Fitness Program Newsletter March 2019


Gold's Gym Off to a Great Start with the Pro Fitness Program

In December Pro Fitness Business Consultants Al Tassel, Chris Acker and Jeff Russo helped implement the Pro Fitness Program at 2 Gold's Gyms in READ MORE

Norm Cates' Club Insider Features Pro Fitness Program

The cover story for the October 2017 issue of the Club Insider featured an in depth article on the Pro Fitness Program (See PDF below). READ MORE

Longfellow Clubs Top $97,000 in March Personal Training Sales


Pro Fitness Program Consultants Attend IHRSA 2018

Pro Fitness Program Consultants were sharpening their skills at the 2018 READ MORE