Latitude Sports Clubs Is Excelling with PFP

We are very excited to report that Latitude Sports Clubs, which began with our program earlier this year, is excelling with PFP!

Latitude Sports Clubs is a large multi-purpose facility located in Salisbury, MA.  It services Massachusetts and New Hampshire area fitness enthusiasts and has for nearly 30 years.  Over the years the club has continually renovated and expanded.  Throughout this time, it has continuously been recognized for excellence by winning several “Best of Boston” awards.

This facility has every possible amenity a member could ever need or want.  However, club ownership decided they needed a structured personal training and assessment program to distinguish their club from their competitors.  Firstly, their goal was to provide their fitness staff and trainers with as many enthusiastic clients as they could service.  Secondly, they wanted to get members improved and lasting results.  By achieving these goals, Latitude knew it would  greatly improve membership retention and as a result, their financial bottom line.  After considerable research, Latitude decided to implement the Pro Fitness Program.

Early Results with Pro Fitness Program

Summer is a very busy time for the club because it is located in a bustling seaside vacation community. September, on the other hand, has traditionally been a transition month as the community reverses back to typical suburban norm alcy. The Pro Fitness Program was implemented earlier this year and the club just experienced their best September training month ever!

In September, Latitude sold over $60,000 in 1 to 1 training revenue. The club’s Fitness Consultants collectively registered 30% of all new members on a personal training package.

“One of the things that we love about the program and what greatly distinguishes it from all others is that it has a position dedicated strictly to assessing and prescribing personal training. The success of the program relies on one department to introduce the program (Membership) and obviously another to service it (Personal Trainers). The incentivized compensation for all departments is what ensures success along with the active involvement of our dedicated PFP club consultant.”

–Stephanie Bearse, Fitness Director, Latitude Sports Club – Salisbury