On our recent visit to Penfield Fitness in Rochester NY, the topic of getting clients to show up for the annual consultation program was discussed. Although clients are investing $90 for four 90 minute consultations, very few are coming back for their second assessment and even less are attending the final two appointments. Remember that
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Have you ever wondered why some Trainers renew their clients consistently and for large packages that can often exceed 200 sessions? The obvious answers involve great personality and energy, consistency and professionalism as well as getting the client results. These are of course very important variables in the process but I can guarantee you that
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Every month our organization emails out a monthly newsletter to our PFP clients. And every month we receive the same inquiries about why the same Fitness Consultants (FCs) continue to produce consistent personal training sales results and why others continue to fall short of the mark. It’s not unusual for our top FCs to convert
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Over the past decade, I have had the opportunity to work with (and within) countless different fitness organizations. Add to this the extensive exposure which I have had to prospective PFP clients, companies for whom I have conducted sales and motivational seminars, as well as all of the individuals and groups which I have spent
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We know that in business there is no such thing as a short cut and your Personal Training business is no different. Since 1998, I’ve worked with over 60 independent health clubs to help grow their personal training sales and departments. I have also worked as a Personal Trainer, Fitness Consultant and Fitness Director in
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Our personal training business model is very much dependent on the successful integration between the membership and personal training departments. I would suggest that successful new personal training sales are 70% dependent on the way your Membership Rep interviews, tours and presents the club’s programs. With the Pro Fitness Program personal training system, we sell
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