Club Spotlight: RVC in the News

The November 2012 issue of Club Business International, the largest fitness business publication in the world, featured an article on the personal training sales record achieved by the Pro Fitness Program at the River Valley Club located in Hanover, New Hampshire. We are incredibly proud that the Pro Fitness Program is becoming a recognized name as the leader in personal training sales in our industry throughout Canada and the United States.

For the last 12 years we have been communicating the importance of education, results and knowledge, vs. facilities and price. The industry is beginning to realize that selling memberships no longer suffices when it comes to member retention.

One club went from $69,000 per year in personal training sales with 2000 members to $2.1 million in PT sales in 2011 by following the Pro Fitness Program. Read the article here