In this issue of the PFP News, President Jeff Russo details why it is so important to always be in hiring mode. Don’t miss our marketing section in which we discuss holiday marketing for fitness clubs. Our holiday gift guide has proven to be on of the best marketing campaigns we have ever witnessed. Our feature club spotlight is on Cedardale Health + Fitness in Haverhill MA. After a devasting fire, Cedardale made a valiant comeback. It recreated itself to be more successful than it ever could have imagined. In addition, Fitness Consultant Sarah Voet from Western Racquet in Green Bay, discusses her approach to being successful in the PT Department.