Longfellow Clubs Achieve Outstanding PT Sales as they Top $97k in March

Longfellow Health Clubs achieved outstanding PT sales in March generating over $97,000 in 1-1 PT revenue with Pro Fitness Program.  The Longfellow Clubs, located in Natick and Wayland, MA have been servicing Boston area tennis and fitness enthusiasts for decades with a focus on mind, body, well-being and community.  The clubs are co-owned by tennis legend Laury Hammel.  Therefore, the perception might be that the club’s focus is exclusively on that one sport.  However, ownership recognizes that conditioning is a key component of tennis and it has a robust fitness membership.  As a result, Longfellow decided to implement the Pro Fitness Program 6 years ago and has never looked back.

Longfellow’s outstanding PT sales this month are not out of the ordinary.  Although March did not produce a high volume of new memberships, the Personal Training Department produced $97,000 in 1 to 1 personal training revenue! This personal training engagement ensures that club members receive proper education and support.  As a result, they maximize results and membership usage. These members will improve their performance in extra curricular activities like tennis, and have a far better quality of life.

“Our decision to implement this program was twofold.  First, we needed a structured program for the member simply interested in improving their overall fitness.  Secondly, we wanted to offer our athletes a results based program that would improve their performance. The revenue derived from this program has exceeded our expectations.  I would highly recommend this program to any club owner who wants to provide full time rewarding careers for their Trainers while tremendously improving their membership experience and retention.”

–Myke Farricker, Co-owner, Longfellow Health Clubs