2013 Pro Fitness PT Conference New England
On Thursday, Aug 22nd, 2013 the Pro Fitness Program will be hosting its annual New England Personal Training workshop and conference.
Located at the Cedardale Health & Fitness complex in Haverhill, MA, the event will feature some of our top Trainers, Fitness Consultants and Fitness Directors. Lunch will be provided by our generous sponsors.
Event Schedule:
8:30 – 9:00
Opening Remarks / Jeff Russo
9:00 – 10:30
Sticker Shock – Selling Large PT Packages – Consultant Track / Cassie Armstead & Chris Acker
Are you talking yourself out of the sale before you even prescribe it? STICKER SHOCK – A step by step guide to successfully navigating your way to big package sales.
Game Changers for a Winning Training Team – PT Track / Jennifer Karr Muzzey
In this seminar you will learn strategies for organizing and managing your own personal training business within the club. Every trainer contributes to the team in their own unique way and the possibilities are endless with realistic goal setting and implementation. What do you personally excel at? How can you be the best you can be at your job as a Personal Trainer or Fitness Director? How does the team prosper when every member is at the top of their game? We will take a look at what it takes to form a rock star Personal Training Team!
It All Starts at the Top – Owners / Managers Track / Al Tassel
Your Pro Fitness Program investment does everything except print the cash. It does, however, need your undivided support, attention, direction and commitment. All departments must be in sync (not to be confused with ‘N Sync – Justin Timerlake’s old boy band) and that direction ultimately comes from you at the top. Create a culture that promotes departmental cohesion and you are sure to see the results in the form of a bloated bank account.
Find out why PUMPS – Real Fitness for Women (an 8500 square foot club) sold nearly 100 pre-sale annual consultations before the system was even implemented. Also covered will be what this neurotic club owner does on a daily, weekly and monthly basis to ensure his club gets the most out of his PFP investment. Internal and external marketing efforts will also be shared with attendees.
10:30 – 12:00
Pitch Perfect PFP / Chris Acker
In this seminar, Chris will clearly outline how to present, pre frame and prescribe your way to success in the membership office with PFP. Not to be missed!
The Responsibility of Partnering Group Training With One-On-One – PT Track / Matt Stirling & Andy Nye
Using PFP Track Software for Success – Owners / Managers & Consultant Track / Jeff Russo
This hands on seminar will look at various features and reports in our web based PFP Track software to ensure that staff and managers are using all of the features to better manage and deliver the program to members. Areas of focus will include booking appointments in advance, setting automatic email and text messages, booking Demos and MAS sessions, and using various reports for consultation and renewal follow ups. Attendees will receive a daily, weekly and monthly management guide to PFP Track.
12:00 – 1:30
LUNCH & Sponsorship Presentations
Keynote Address The Passion Killers: Reclaiming Your Passion and Purpose / Jeff Russo
Prepare to find out how an unclear purpose, a fear and desire for comfort, an unsupported lifestyle and not taking basic action can all lead to the gradual loss of passion and meaning. In this seminar, you will be challenged through a series of videos and teachings to analyze where you are at in relation to these questions and you will be given certain tools to get you back on track in living a purpose driven life.
1:30 – 3:00
STOP SELLING– Membership / Consultant Tracks / Jen Poljacik
Forget what you know and what you have been told! Wipe the slate clean and get ready for a fresh start in becoming a solutions provider!
In this session, you will learn how to improve your closing percentage and increase effectiveness in what you do every day. When one examines the most successful and influential people of the world, one will find that these people simply use the same strategies. We will discuss these strategies and learn to talk about and build the ‘Value’ of what it is we do best. Through powerful influence and not ‘sales,’ it will be hard for them to say NO! This fun, interactive session will improve the way we do our jobs every day.
Perfect Periodization for Client Success in PFP! – PT Track / Rob Gagnon
Learn the ins and outs of creating and implementing a Periodized Fitness Program for client success and retention. Phases of Periodization will be presented and we will discuss how to create programs for all levels of individuals. You will be shown how to present these perfect periodization plans in such a way that your member cannot NOT purchase personal training with you!
Marketing Your Personal Training Department for Maximum Results – Owners / Managers Track / Deneen Laprade
We’ll begin by making connections that club owners, managers and trainers can relate to: you must consistently and intentionally dedicate time and money to marketing your personal training department in order for it to thrive. Just as you coach your clients to dedicate time and money to their fitness routine to see results, you must also do so with your business marketing strategies. Your marketing efforts must be consistent, diverse in modality, vary in intensity and you have to be committed for the long haul. This session reviews classic marketing mistakes and offers viable solutions through examples of successful PFP campaigns. Let’s get your marketing on track for successful lead generation to consistently grow your personal training business!